About Us


Welcome to My Verdant Earth.

We're a woman-owned business based in Austin, Texas, founded on the belief that the products we bring into our homes-and onto our bodies-matter. Every purchase is an opportunity to support healthier living, responsible businesses, and a more sustainable future.

The word verdant means more than simply "green." To us, it represents a way of living that is flourishing, healthy, hopeful, and deeply connected to the natural world. It reflects caring for ourselves, caring for others, and caring for the Earth we all share. It embodies growth, renewal, kindness, and the belief that small, thoughtful choices can create meaningful change.

My Verdant Earth was founded by a healthcare professional with a Master of Science degree and more than 20 years of experience as an Advanced Practice Registered Nurse. Years spent caring for patients reinforced the importance of informed decision-making, transparency, and looking beyond marketing claims to understand what truly supports health and well-being. That same thoughtful approach guides how we curate every product we feature.

We seek out brands that share our values-companies committed to sustainability, ethical manufacturing, fair trade practices whenever possible, responsibly sourced materials, renewable resources, and reducing plastic waste. We appreciate products made with thoughtfully selected, simple ingredients and favor brands that avoid unnecessary ingredients that may be more likely to irritate sensitive skin. Our goal is to make it easier for you to discover products that are not only beautifully made, but also aligned with a healthier lifestyle and a lighter environmental footprint.

We don't believe that living more consciously means sacrificing quality, beauty, or convenience. Instead, we believe that intentional choices can elevate all three.

Our vision extends beyond offering thoughtfully curated products. We aspire to become a trusted destination where people can discover reliable resources, practical guidance, and inspiration for living healthier, more balanced lives. As our community grows, we hope to connect our customers with respected professionals-including psychotherapists, massage therapists, healing arts practitioners, wellness educators, and other experts-who share our commitment to helping people thrive.

At My Verdant Earth, we recognize that wellness is about more than what we purchase. It's about creating homes that nurture us, building habits that reduce stress, supporting businesses that care for their workers and the environment, and making choices that benefit future generations.

No single purchase will change the world. But millions of thoughtful decisions, made every day by people who care, can.

Thank you for visiting My Verdant Earth. Whether you're searching for a beautifully crafted home item, a thoughtfully formulated personal care product, or simply looking for inspiration to live more intentionally, we're honored to be part of your journey toward a healthier life and a more verdant Earth.